The first day of the Christmas shopping season, the day after Thanksgiving, is called Black Friday for a good reason. It’s the point at which retailers begin to turn a profit, or are “in the black“. Many retailers depend on Christmas sales for as much as one quarter of their annual revenue.
According to the National Retail Federation, Americans spent $563 billion in Christmas shopping in 2011. For 2012, that figure is expected to increase 4.1% to $586.1 billion.
Despite the importance of Christmas shopping to their profit margin and, in many cases, their very survival, increasing numbers of retail stores in America now refuse to say “Merry Christmas” or even recognize Christmas, out of “political correctness,” which is really just cowardice or worse.
At the same time, while dissing Christmas, these stores still want our hard-earned money! What hypocrisy.
It makes no sense for us to do our Christmas shopping in anti-Christmas stores because in so doing, we are simply aiding and abetting those who don’t even have that elemental ounce of courage to stand up for the truth.
For the simple truth is that every year, Americans go into a buying frenzy NOT because of the Jewish Hanukkah, NOT because of the entirely made-up black holiday called Kwanzaa, and NOT because of the wiccans’ Winter Solstice.
The simple truth is that every year, Americans go into a buying frenzy, buying hundreds of billions of dollars of stuff, because of CHRISTMAS.
The American Family Association has compiled a list of top retailers in accordance with whether and how they recognize Christmas. Use the list as your guide for your Christmas shopping!
Just remember: Shop in Blue and Green stores. Shun the Red stores!
BLUE: An AFA “5-Star” rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
Companies that are pro-Christmas
|AFA Online Store
Bass Pro Shops
Bed Bath & Beyond
Dick’s Sporting Goods
Harris Teeter Stores
Home Shopping Network
JoAnn Fabrics & Crafts Stores
Pier One Imports
Scheels Sporting Goods
Super D Drug
Toys R Us
Companies marginal on “Christmas”
- Bath & Body Works
- Hy-Vee Stores
- L.L. Bean
- Sam’s Club
- True Value
- Whole Foods
Companies AGAINST “Christmas”
- Banana Republic
- Barnes & Noble
- Family Dollar
- Foot Locker
- Gap Stores BOYCOTT!
- Limited Brands
- Office Depot
- Old Navy BOYCOTT!
- Radio Shack
- Victoria’s Secret
Here’s a handy pocket-sized list of all three groups of stores, which you can print and take with you on your shopping trips:
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